Winepalette partner Cuvelier & Fauvarque is celebrating its 230th Anniversary this year. If you havent’s heard of it yet, you can find its fascinating history below.
Cuvelier Fauvarque is the biggest independent wine negociant in the North of France. They offer all types of wines from French (but not only) wineries, thanks to their passion and qualification. Maison Cuvelier (1804) and Maison Fauvarque (1787) were two distinct companies till 1985. At the dawn of the eighteenth century the two families, Fauvarque (around Quesnoy-sur-Deûle, North of France) and Cuvelier (Haubourdin, North of France), set up their wine trading businesses.
Throughout the 19th century they benefited from the growing wine market and their great location:
proximity with England who were well known lovers of Bordeaux wines.
Because of the growing British interest in the Bordeaux, Cuvelier decided to acquire Château Le Crock in 1903, Château Camensac in 1913, then, in 1920, the Moulin Riche and Château Léoville Poyferré . Today the company no longer owns these wineries but still is one of the exclusive negociants able to sell their product.
During the First World War, the Germans emptied the wineries and Maison Cuvelier was destroyed by the bombing. Hopefully after war once peace is restored the Maison Cuvelier is rebuilt and today is still the head office of Cuvelier Fauvarque.
In the 60’s the company had to face a new economic model and its new competitor: mass retailers. Yet the company remained strong and attractive among its customers.
In 2002 Cuvelier Fauvarque was bought by Ludovic Bigo and Benoit Lepoutre, two partners with an aim to revitalize the company without changing its tradition. A new logo, a new website and a new businesses. To fit the clients needs an InVinôme storage service for individual clients was created and classes of oenology are offered to anyone willing to learn. Don’t worry ! No need to be a wine «connaisseur» to attend the classes.
Cuvelier Fauvarque has now 5 stores and has launched their first online store.
But being close to their clients is a very important value shared by all of the company’s employees who are widely appreciated for their professional advice and good humor.
They will help you to choose bottles that would perfectly correspond with your taste, your menu or the nature of your event.
Today 50% of the company’s business involves the consumers, 30% are restaurant owners and the remaining 20% deals with companies. Cuvelier & Fauvarque recently launched Wine Palette, an export solution for the company you can visit on :www.winepalette.eu .