Did you know that Wine Palette also offers you the possibility to create your own personalized wine bottle labels in keeping with your markets, your customers, their needs…? Our client Tim also did it and does not regret it…  He gives us his opinion.


Why did you create your own custom wine labels? What was your project?

We wanted to launch a Côtes de Provence Rosé in Australia under our company brand of 500 Wines. Customer feedback indicated that our clients wanted to drink French Rosé and not Australian Rosé in the warmer months of the year.

When and where did you launch your custom wine labels? Did it work?

We launched our labelled wines in Sydney, Australia in November in time for the Australian Summer. It was very successful and 70% of our Rosé has already been sold.

What added value do your custom wine labels bring to your bottles?

Our loyal customers were able to purchase French Rosé with our brand (500 “Mon Plaisir” Rosé).
In Australia, it is more prestigious to serve French Rosé than Australian Rosé. Our 500 “Mon Plaisir” Rosé has helped us greatly here.

Would you say that your custom labeled wine bottles have better targeted your

Yes, absolutely. We have a strong and loyal customer base in Australia and I feel that by creating custom labels, we have been able to respond to the needs of our customers and provide them with something that did not exist in the Australian wine market.

How did you design your wine bottle labels? Where did you get the idea? How did
you choose the packaging?

Our design team created the labels, in consultation with Wine Palette, who greatly assisted in helping to cover the specific legal requirements for export, particularly for the specific information needed for the back label. The labels were based on our existing Chardonnay and Pinot Noir label design but with a different colour scheme to reflect the product and variety.

Are you satisfied with your experience and would you recommend it?

The team at Wine Palette has been very professional and made the overall experience very enjoyable of creating our own label for french wine for export to Australia, We are now discussing two more custom labelled products for export to the United Kingdom and Australia. I would highly recommend this service to anyone interested in creating their own labelled wine.


So, ready to create your own label?